Consulting Services

When writers emulate traditional models that are outmoded, disorganized, or counter to the way people actually read, the resulting document is unnecessarily complex -- and hideously expensive in a world where time and money equate.  Writers must understand how their readers are going to use the information and then organize and format accordingly.  Once the right model is in place, the jobs of both the writer and the reader are simplified tremendously.

Our experience in this area is extensive.  We developed the models now being followed at Fannie Mae for audit reports, at the Federal Communications Commission for "Agenda Items" reports, at National Imagery and Mapping Agency for Production Standard Operating Procedures, and at countless other organizations for highly specialized reports and analyses.

Standard ("form" or "boilerplate") letters to customers should be courteous, direct, focused, and error-free.  They should also be as simple and concise as possible.  It takes very little time to create boilerplate that is customer-directed, positive, creditable, and persuasive.  We have developed standard letters for many organizations, including National Education Association Member Benefits Corporation, American Association of Retired Persons, and Ryland Homes.

Every organization should have a style guide that clarifies what to hyphenate, how to use abbreviations, what to call things, and other issues unique to a given industry or field.   A good style guide does not cover grammar, punctuation, mechanics, and all the other aspects of writing (which are available from a hundred sources).  It limits itself to ruling on debatable constructions.  When writers and managers agree on standards, no more time is squandered in needless debate.

We have developed style guides for a number of organizations, including FCC, Goddard Space Flight Center, Defense Mapping Agency, and National Archives.

If you can't find a writing workshop geared precisely toward an identified need, we can develop it.

While all of our presentations are customized to address the issues specific to the client, we sometimes have to create, from the ground up, training for which we have no adequate model.  Usually these workshops are so client-specific that they can be offered nowhere else.  But sometimes (as in the case of Managing Writers, developed at the request of IBM, and Writing to Customers, developed at the request of MCI), the training is useful at many organizations.  In these cases, we charge nothing for development, on the understanding that we may present the training elsewhere.  In these cases, everyone wins.

We are often asked to help an individual improve a certain aspect of writing.  When facilitated correctly, one-on-one counseling sessions are amazingly effective.  Tutorials can be arranged as follow-up to a workshop, or as stand-alone trainings.

For additional information on any of our consulting options, contact

Lauchman Group
1324 Wild Oak
Rockville, MD 20852

Telephone 301-315-6040
Fax 301-838-9044

Our Clientele
ABB Environmental Services
American Bankers Association
American Chemical Society
American Institute of Architects
American Red Cross
American Security Bank
Agency for International Development
The Baldwin Group
British Aerospace
Bureau of the Public Debt
CAIS Internet
Central Intelligence Agency
Chevy Chase Federal Savings Bank
Defense Communications Agency
Defense Informations Systems Agency
Defense Intelligence Agency
Defense Logistics Agency
Defense Mapping Agency
Department of Agriculture
Department of Commerce
Department of Energy
Department of Homeland Security
Department of the Interior
DoD Office of the Comptroller
DoD Office of Health Affairs
DoD Office of Family Policy Support and Services
Edison Electric Institute
Fannie Mae
Federal Aviation Administration
Federal Home Loan Bank Board
Federal Trade Commission
First American Bankshares
Freddie Mac
Goddard Space Flight Center
ICF Kaiser Engineers
I.M. Systems Group
Immigration and Customs Enforcement
InterAmerican Foundation
John Hanson Savings and Loan
Lockheed Martin
Military District of Washington
Mortgage Bankers Association
NASA Headquarters
National Archives and Records Administration
National Association of Child Care Resource
   & Referral Agencies
National Education Association
National Institutes of Health
National Cancer Institute
National Heart, Lung and Blood Institute
National Institute of Arthritis and Musculoskeletal
National Institutes of Science and Technology
National Ocean Service
Naval Research Laboratory
Nextel Communications
Northeast-Midwest Institute
Office of Technology Assessment
Perot Systems
Perpetual Savings Bank
Potomac Electric Power Company
Project Performance Corporation
Riggs National Bank
Ryland Homes
Sallie Mae
Small Business Administration
Smithsonian Institution
State Department
Technology Planning and Management Corporation
United Savings Bank
U.S. Geological Survey
U.S. Office of Personnel Management
U.S. Patent and Trademark Office