Demystifying the Process
Writing is hard work, but it doesn't have to be as difficult as many people make it. Our experience, in fact, is that most professionals have all the skills required to write efficiently once they're shown how.
We take the mystery out of writing by emphasizing common sense. We demystify the process in these ways:
- We remind participants of how they actually read when they read business
documents -- how they hunt for the main point first, for example, and have little
patience with unnecessary background and inexplicable detail.
- We replace the hit-or-miss way of writing with a sensible, step-by-step approach.
- We replace those grammar-school superstitions about "correct English" (tremendous
obstacles to clarity) with techniques that emphasize readability.
- We replace complicating assumptions with sound, explicit judgment.
Lauchman Group
1324 Wild Oak
Rockville, MD 20852
Telephone 301-315-6040
Fax 301-838-9044
email richard@lauchmangroup.com
1324 Wild Oak
Rockville, MD 20852
Telephone 301-315-6040
Fax 301-838-9044
email richard@lauchmangroup.com
